Though Italian design is distributed globally, seeing it in its home context offers fresh appreciation. From Como’s silk weavers to the wool merchants of Maggiore and the violin artisans of Cremona, this region has an outstanding craft heritage. Today Milan is home to all the major design showrooms from Armani to Prada and most Milanese fashion houses have branched out into spas, bars, hotels, galleries and restaurants, all great spots to be used for a program in this area of Italy.
Travel just 1 hour from Milan to be greeted by a Mediterranean burst of colour: gardens filled with rose-red camellias, hot-pink oleanders and luxurious palms surrounding cerulean blue lakes. It’s impossible not to be seduced. Fishing boats bob in tiny harbours, palaces float in the blue waters, rustic churches cling to cliff faces and grand belle époque spas and hotels line the waterfronts of Lake Como. No wonder George Clooney is smitten. Formed at the end of the last ice age, and a popular leisure spot since Roman times, the italian lakes have an enduring, beguiling beauty, with Lake Como being the most suitable for an incentive trip.